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Addressing the Weaknesses of Enterprise Social Networks

social-networking.jpg In an era in which laborer disengagement is at an all-time high, and the nullification effects of social media overuse are beginning to surface, duplicating popular social networks inside a company is a recipe for decreased productivity. In fact, the above linked study’s key finding is that the sate of sharing information about one’s self is what drives the popularity of social media.

The fundamental reason businesses adopt within social networks is a need for more effective communication. Unfortunately, the solutions market is selling products which do the opposite. It is dominated by companies with a status quo-mentality, who seek to add “security” and other business-related checkbox features to clones regarding typical social media platforms.

A forward-thinker would recognize that there are aspects of familiar social networks which don’t serve an enterprise deployment. The focus needs to be on the timely and effective communication from mission-critical information, and not on the inclusion of photo and video sharing and the related trappings of recreational social media. The differentiator is that while external networks are people-focused (social graph,) internal networks must be topic-focused (interest graph.)

The fact is, the complex and massive feature sets of many enterprise social products liken to bloat including result in under-utilization. Personnel are tempted (or expected) to spend large amounts of time perfecting their social profiles and perceptions, taking time away from work that matters.

That’s why we should keep personal and individual-focused items relegated to the social media we utility off the clock, and adopt solutions which position information and business units (instead of individuals) as the actors within a platform. Bizzuka’s brief tryst amidst chosen of the another popular enterprise social networks was abandoned due a lack concerning relevant information being shared; the focus on individuals made the platform little useful.

Successful solutions will deliver information first and personal opinions as a corollary. Porting the “status update” mentality to people’s work lives will increase jadedness. Any truly utile internal communications system will have a streamlined interface plus afford complete and instant availability of information tied to tactical objectives.

Sharing of lowdown shouldn’t be a passive activity, that pointed out in points 4 including 5 of this NetworkWorld post about enterprise social networks. When an cosmos adds a new communications channel, information availability becomes fragmented, and employees are unsure which channel is appropriate for disseminating information. There’s nothing productive ere efficient about making one’s rounds, performing rote checks of together the communications channels one subscribes to and harvesting knowledge on a piecemeal basis.

In summation, the ideal enterprise internal communications solution would:
– Establish communication easier and more effective
– Improve productivity measurably, and
– Distribute a quantifiable ROI

By doing the following:
– Emphasizing information and craft units over individuals
– Enabling tactical decision-making
– Integrating communications channels instead of building information silos

Obviously this is a concept regarding great interest to Bizzuka. Our mission is to influence the evolution of hominid communication, and we are working in no uncertain terms to do just that.