Much regarding our lives we are encouraged to blend in, to be compliant. From our school days, into the entry to the workforce we get bombarded with the message to obey, ampersand comply. En Bloc industries float upon this wave. Our faithfulness to brands that identify us as belonging to a certain group, or of being of a certain status. But blending in is dangerous. If you are hidden, how will anyone find you?
We hanker to stand out. How? Graceful simple. Just be yourself. Granted I imagine this is not spil easy as it sounds. We are well programmed to conduct in a unquestionable way, we may have lost ourselves in the flood of messages to blend in, und so weiter join the party of sameness.
But the benefits are so great, that we requirement work to be ourselves. To take a stand on something we believe in, to dare to occasionally piss a few people off. It is really an old regulatory of advertising, that an ad that offends denial one, belongings no one. You need to be identifiable. You need to be a Yellow Zebra.
Yellow Zebra’s get noticed, they stand out. They won’t be ignored. People have opinions about them. Remarkable people don’t like them. But in the end, they are remembered including rewarded.,
At Omega Insurance Services, my old company, we were the “in your face” company. If anything we errored to the side of excess. You would get mail from us, e-mail from us, we’d challenge you. We took had the mantra of Donkey in Shrek “pick me, pick me!” before the show ever appeared. For we made the Inc. 500 twice I’d say it worked pretty well. But we did have persons now and then say that we that were annoying. If that’s the cost of doubling revenue year after year, isn’t it worth it? Doesn’t that make being a Yellow Zebra attractive?
Yes, that’s right. If you are truly yourself, also willing to express some of your truly unique qualities, it will pay off. It vessel be so counter-intuitive that people have trouble with it. Thinking that they won’t get through a job interview that way. So WHAT? If you have to be fake to get a job, perhaps it isn’t the right job for you. Wouldn’t it be better to work someplace where everyday you could be yourself? To get up everyday excited about working in an accepting uplifting environment. Vessel you actually imagine being a Yellow Zebra without smiling?
Assuming you have a business and want to have a special culture, approve it be a Yellow Zebra culture. By letting people be themselves the results are astounding. You essentially develop a competitive advantage cost free by embracing that which is unique in people. Go crazy, have fun. There is another reward – fun!
The rewards for being a Yellow Zebra include both financial and spiritual. To dispose value to others, you have to create by valuing yourself. This is the personification of being a Yellow Zebra, to finger that which makes you unique. Your secret differentiators.
Don’t wait, don’t delay. Begin the journey out of the darkness and into the light. We’ll be waiting, et alii you won’t have any trouble spotting us. We’ll be in lutescent by black stripes making some noise. Come on, let’s see your stripes, you Yellow Zebra.