Brand Strategy for Managing Your Online Reputation
According to nascent studies, eighty percent of customers are influenced on advice they get from social media, for a business men this serious issue. Immediately they need to advertise as well as manage their reputation of their brand. They are only twenty percent of people who buy products rearward watching advertising while rest of the people trust advice of the peer.
From Coco cola to Wal-Mart needs online reputation. Big companies have realized importance of online reputation for local business. Before 2000 branding like the product had very important. Since 2000, importance of branding has decreased and Importance of ORM has increased. In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They requisite to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.
The other is what I define pro re nata “online reputation bombs,” which affect your reputation and sales long term and can severely damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results. They are:
* Negative reviews: Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, including addressing the criticism on the site may not be enough.
* Hate sites: Some people go beyond simple negative reviews and create ad hoc sites with their opinions, some of them containing illegal content. So-called “hate sites” sometimes superscribe companies and public figures with insults and false information.
* Negative media coverage: That may be true for controversial public figures but many times unfavourable TV, print, and online media coverage impacts negatively on organizations and brands.
Online reputation management is beyond the individual branding. ORM also concerns with goods branding. In ORM three process are done,
1. Reducing online neutral reviews.
2. Maintain the online reputation.
3. Building the online reputation.
If anyone, searches about a company in any search engine, say, Google if result is very negative, then he/she will surely avoid that company. My friend Kim one day decided to host a website, for that he searched online for best hosting service. Finally, he contacted the hosting provider which had good online reputation. Not only in my friends case, this is true for everybody’s case. Straightaway everyone are trusting their peer’s advice rather than believing in advertisement.
A company will lose business if that does not take care of online reputation. Managing the online reputation is new age technique for the improving the business. Companies should spend some mazuma for online reputation management. Big companies have started their own ORM sections.
After browsing round the web site, next a potential customer will without doubt search in search donkey about the company. If a negative comes up in search engine or bogus sunder of report comes up, then the companionship will lose his regular buyer or new potential customer.
In fact, if a discontent customer command take revenge by adding negatives on your website and uncut other reviewing sites. It is a innate tendency to trash stereotype of somebody who doesn’t deliver the service upto the expectations. They will post a below average rate to your service, or write bad report apropos your service to a rip off site.
Building reputation in market is long term process. But it takes only few nonentity comments to get bad image in the market. Google is now having auto produced Google places sites to find and job lot the online review for the business sites. Google volitional automatically create a place for every business group even if they don’t ask rather application Google to create. These Google places sites contrary show the wrap up from other search engines like yahoo yip etc. A bad run down on Google or Yelp can ruin nearly all chances of capturing leads online.
Like Search Engine Optimization, Online Reputation Agency has emerged into new industry. Big companies have started their own reputation management section. Hundreds of companies which provide only ORM services have bot started. Institutions have started offering course for online reputation management service. Scope of online reputation intendance has rapidly increased. This occupation will give lot of youngster job opportunity.
One of my friends has started providing online reputation management services. He says initially he was doing ORM service for branded companies, at present he is doing for individuals as well. He get about 70% of his income through ORM. He was actually a SEO guy, uno of his clients asked him to do online management service. He then gathered information through online and did some demo service. Finally he did for his client. From then he started providing online management services. Scope of Online reputation management has improved drastically.